Birmingham Freedom Fest

Birmingham Freedom Fest

Charge: In 2019, The City of Birmingham wanted to curate an annual summer event that would reenergize the community, enhance tourism and bring awareness to the heartbeat of the city, the Birmingham Civil Rights District. Thus the idea of having a summer festival that would combine musical performances and empowerment sessions came into fruition and the Birmingham Freedom Fest was established. FREEDOM FEST is an empowerment and music festival celebrating Birmingham’s movements, unique culture, connection to the community, and access to content that motivates and inspires.

Solution: LRY was chosen as the official festival producer of the inaugural event in the summer of 2019 and for the virtual festival in the summer of 2020. As producers, LRY provided services such as stage and talent management, sound & visual production, sponsorship outreach, ticket sales coordination, marketing& promotions strategy, venue booking, hospitality, and all logistic & operational functions of the festival.

Results: The inaugural Birmingham Freedom Fest weekend was a tremendous success that featured live performances from :

  • Ruben Studdard
  • MidNight Star Band
  • Musiq Soulchild
  • Translate
  • 8 Ball & MJG

The festival attracted over 5,000 attendees.

The 2020 virtual celebration of the Birmingham Freedom Fest went virtual due to the COVID-19 pandemic. LRY produced the virtual event providing services such as audio & visual production, talent booking,  virtual stage management, marketing & promotions, and sponsorship outreach.

Live performances and guest speakers included:

  • Stacey Abrams
  • Corey Booker
  • Rapsody
  • Pastor Mike McClure Jr.
  • Senator Doug Jones

The Birmingham Freedom 2020 virtual experience had over 30,000 views and garnered over 1.2 million digital impressions.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Article

Recent Article

Popular Article


Our work is anchored in the notion that community is about creating a sense of place and belongingness. Community is where you grow, learn, experience, and establish your roots. Our approach to engagement begins by capturing the spirit and strength of the places we call home. LRY creates and executes engagement strategies that are actionable, forward-thinking, and that provide our clients with powerful opportunities to celebrate, embrace and change their communities for positive impact and connection.

  • Community Engagement Planning
  • Social Engagement Planning
  • Strategic Communications
  • Data and Analytics


In a world where connectivity is key, your brand is the visual story that creates an emotional and personal connection with your consumers. Whether it be web design, video production, digital marketing, print or storytelling, we bring your brand to life and make your audiences feel again. LRY creates beautiful, captivating and engaging content that amplifies your brand, energizes your existing base, attracts new brand enthusiasts and ultimately leaves a lasting and memorable impression upon your audience.

  • Public Relations
  • Engagement Marketing
  • Digital and Social Content Creation
  • Media Planning and Buying
  • Advertising
  • Print Production
  • Video Production
  • Graphic and Creative Design


The power of interacting with others in new spaces or old places activates a feeling of wonder and excitement in all of us. We’ve learned that event experiences can, and now must, come in a variety of different formats in order to achieve success. From virtual roundtable discussions to online community breakout sessions, we’ve even streamed keynote speeches and executed digital 1:1 networking sessions. LRY creates physical and virtual activations that are flexible, dynamic and personalized by blending format, scale and technology to provide for an impactful event experience and connection. Our activation expertise and capabilities are second to none.

  • Virtual Event Experiences
  • Live Event Experiences
  • Hybrid Event Experience