Magic City Classic

Magic City Classic

Charge: The Magic City Classic is one of the largest events in Alabama and the largest HBCU football game in the Nation. For years, members of the corporate and business community were seeking ways to connect to their customers, promote the city of Birmingham and celebrate this annual event beyond the football game.

Solution: LRY created a 4-day conference experience that featured black women elected officials and policymakers from around the nation. LRY provided O.B.E.L. Women with a holistic event solution that guided participants through every step of the conference journey. From a customized registration process to innovative staging and room designs, to unique ancillary event experiences, LRY created a big city feel to the conference and became an all-in-one stop resource for all of the conference’s needs.

Results: With over 20 sessions, 50 speakers, and 500 attendees, LRY provided a scalable registration and on-site technology offering capable of managing the guest experience from registration through completion of the event. Our team designed a beautifully engaging conference space that reflected the personality of the organization.

Category:

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Article

Recent Article

Popular Article

ENGAGEMENT

Our work is anchored in the notion that community is about creating a sense of place and belongingness. Community is where you grow, learn, experience, and establish your roots. Our approach to engagement begins by capturing the spirit and strength of the places we call home. LRY creates and executes engagement strategies that are actionable, forward-thinking, and that provide our clients with powerful opportunities to celebrate, embrace and change their communities for positive impact and connection.

  • Community Engagement Planning
  • Social Engagement Planning
  • Strategic Communications
  • Data and Analytics

BRANDING

In a world where connectivity is key, your brand is the visual story that creates an emotional and personal connection with your consumers. Whether it be web design, video production, digital marketing, print or storytelling, we bring your brand to life and make your audiences feel again. LRY creates beautiful, captivating and engaging content that amplifies your brand, energizes your existing base, attracts new brand enthusiasts and ultimately leaves a lasting and memorable impression upon your audience.

  • Public Relations
  • Engagement Marketing
  • Digital and Social Content Creation
  • Media Planning and Buying
  • Advertising
  • Print Production
  • Video Production
  • Graphic and Creative Design

ACTIVATION

The power of interacting with others in new spaces or old places activates a feeling of wonder and excitement in all of us. We’ve learned that event experiences can, and now must, come in a variety of different formats in order to achieve success. From
virtual roundtable discussions to online community breakout sessions, we’ve even streamed keynote speeches and executed digital 1:1 networking sessions. LRY creates physical and virtual activations that are flexible, dynamic and personalized by blending format, scale and technology to provide for an impactful event experience and connection. Our activation expertise and capabilities are second to none.

  • Virtual Event Experiences
  • Live Event Experiences
  • Hybrid Event Experience