Charge: The Magic City Classic is one of the largest events in Alabama and the largest HBCU football game in the Nation. For years, members of the corporate and business community were seeking ways to connect to their customers, promote the city of Birmingham and celebrate this annual event beyond the football game.
Solution: LRY created a 4-day conference experience that featured black women elected officials and policymakers from around the nation. LRY provided O.B.E.L. Women with a holistic event solution that guided participants through every step of the conference journey. From a customized registration process to innovative staging and room designs, to unique ancillary event experiences, LRY created a big city feel to the conference and became an all-in-one stop resource for all of the conference’s needs.
Results: With over 20 sessions, 50 speakers, and 500 attendees, LRY provided a scalable registration and on-site technology offering capable of managing the guest experience from registration through completion of the event. Our team designed a beautifully engaging conference space that reflected the personality of the organization.